Dr. Kumardatt A. Ganjre , having professional experience of 17 years, has written this book after rigorous work in educational industry. He has been awarded Ph.D. degree from NMU, Jalgaon. His professional work involves Research, Brand Building and Developing Marketing Strategies with top companies at various positions. He has more than 20 National and International Publications to his credit. He is the honorable Member of Various National and International Editorial Boards. As approved Ph.D. Guide, and Director in the faculty of Management, he is a Member on various university committees in faculty of Management.