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Secure Your Original Work Through ISBN
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A FORESIGHT ON DIGITAL MARKETING |
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First Edition, April 2023 |
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Size : A5 |
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ISBN-13 : 978-93-91462-47-5 |
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Pages : x+302 |
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Code No. : VSRDAPBM-261 |
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Price : Rs. 350.00
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PRINTED IN SINGLE COLOUR
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Export Price : US $ 35.00
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Mr. Bishwa Ranjan Kumar |
Mr. Bishwa Ranjan Kumar is currently working as an Asst. Professor at Chandigarh University. The thesis of Ph.D. has been submitted for evaluation at Sharda University and waiting for final viva. He has over 16 years of experience in teaching marketing management, services marketing, consumer behaviour, retail management, business environment, strategic management, general management subjects in universities and institutions. He is a graduate from Delhi University and PGDM from APEEJAY, Dwarka. He has worked with Amity University, Accurate Institute and Army Institute. He also has worked in corporate for almost a year and half. He has attended MDPs, FDPs across institutions of repute. He has published papers in ICFAI Journals and UGC Care listed journal. |
Dr. Mohd Yaseen Khan |
Dr Mohd. Yaseen Khan is an Academician expertise in Marketing, International Business & General Management subjects. He has Twenty and half Years in Industry and academic. He is supervising three Ph.D. Scholars at NIU. Earlier he has supervised two Ph.D. Scholars from Bangladesh and Afghanistan. He is Ph.D. Viva Examiner at Mandsaur University. MP-India. He is a Doctor of Philosophy from Uttarakhand Technical University, Dehradun, India, on the topic- Customized Communication, Value Proposition and Brand Loyalty in Retailing. It is a study on SERVPERF-RSQS Model. He is an MBA (Marketing) from Agra University, Agra, and MA (English) and BA (English) from Bareilly College, Bareilly, U.P. He has served as Programme Coordinator, IQAC Coordinator, and Deputy Chairperson for NACC Accreditation process Cycle-2. Dr M Yaseen Khan has been awarded by President of India (Rashtrapati Puruskar) for social service in Scout and Red Cross Society. He has been Keynote/Valedictory speaker in Conferences/Seminars. |
Dr. Arpita Srivastava |
A result driven professional with 23 years of work experience in corporate and academia. She has worked in Brand Management team of world-renowned pharmaceutical companies like
Dr. Reddy’s Lab (Hyderabad), Panacea Biotech (Mumbai) and Win Medicare (Delhi). Her KRA’s in Brand Management are Marketing Research, Market Analysis, Current Market scenario, Product feasibility study, New Product launches, Product positioning, Market segmentation, Budget allocation, CRM activities and Sales of drugs PAN India. She is UGC NET qualified, MBA, PGPIMR (Symbiosis) and holds Ph.D in Management (Consumer Behavior). Her areas of interest include – Brand Management, Marketing Management, Integrated Marketing Communication, Consumer Behavior, Retail Management, Rural Marketing and Digital Marketing. She has a strong inclination towards research and has published/presented various papers in national and international journal and conferences. She has published case studies in the area of consumer behavior. She has also conducted MDP for KRIBHCO as a resource person in Marketing Management and Rural Marketing. |
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